Press Day in Milan

The Seferî Collection, created in collaboration with Bettina Hakko, was presented at an event held at the Smith Petersen showroom in Milan.

For the occasion, selected pieces from the collection were brought together in a table setting featuring the Storyteller dinnerware, pomegranate plate charms symbolizing abundance and prosperity, and silver accents. The presentation also marked the first introduction of the Seferî Collection’s brown table linens, which will be available for the winter season.

Members of the press and social media content creators had the opportunity to explore the collection’s tableware and decorative details within the showroom setting.